ROAS: Return on Ad Spend formula
Do you want to understand whether your advertising budget is spent effectively or not? How does your social media or...
Targeted advertising on social media: how to set it up, advantages, disadvantages and useful tips
The targeted ad is essential for all brands, especially in a highly competitive environment. Not only for sales...
Facebook Campaign Budget Optimization: A Complete Review
Last year, Facebook announced the final migration to campaign budget optimization, scheduled for February 2020. However...
Facebook Split Tests: To Trust or Not To Trust
Running tests is a must, if you want to get the high performance results. Tests allow you to move forward, while using...
Snapchat Ads Manager: Getting Familiar with the Functionality
All advertisers launching multi-channel ad campaigns never lose their interest for the newly available ad tools....
Advertise Your Offline Location and Measure the Business Results
Any business wants to get the maximum effectiveness of its social media advertising. What it needs is the full...
