ROAS: Return on Ad Spend formula

Do you want to understand whether your advertising budget is spent effectively or not? How does your social media or...
Jul 30, 2020

Targeted advertising on social media: how to set it up, advantages, disadvantages and useful tips

The targeted ad is essential for all brands, especially in a highly competitive environment. Not only for sales...
Jul 24, 2020

Facebook Campaign Budget Optimization: A Complete Review

Last year, Facebook announced the final migration to campaign budget optimization, scheduled for February 2020. However...
Sep 06, 2019

Facebook Split Tests: To Trust or Not To Trust

Running tests is a must, if you want to get the high performance results. Tests allow you to move forward, while using...
Apr 24, 2018

Snapchat Ads Manager: Getting Familiar with the Functionality

All advertisers launching multi-channel ad campaigns never lose their interest for the newly available ad tools....
Apr 02, 2018

Advertise Your Offline Location and Measure the Business Results

Any business wants to get the maximum effectiveness of its social media advertising. What it needs is the full...
Feb 14, 2018