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ROAS: Return on Ad Spend formula

Do you want to understand whether your advertising budget is spent effectively or not? How does your social media or...

Targeted advertising on social media: how t...

The targeted ad is essential for all brands, especially in a highly competitive environment. Not only for sales...

Google Ads Online Store Promotion: Median a...

Even when users form specific search requests, advertising in Google Ads may not bring predicted results or may not...

Parimatch International Case Study: Reach a...

In this article, we’ll talk about collaboration with Parimatch International, the intricacies of Campaign Planner,...

How to Promote Events on Social Networks |...

We live in an era of summits, workshops, conferences, and many educational events online anf offline. Regardless of...

How to Double ROAS via Ad Campaign Structur...

Ad campaign structuring and manual tests can actually double a company’s ROAS. This is the result that we achieved with...