Parameters are specific data points for an event. They allow us to build an audience, to track conversions, and to optimize ad impressions. If you work with eCommerce, it’s necessary to have skills of working with parameters to maximize the benefits of the purchases data.
Classic retargeting is easy. You have looked over at several categories with smartphones on some website, and then ads like “The Best Cheap Phones You Can Buy in 2018” have started to pursue you. Dynamic retargeting is more intelligent. In this case, you are pursued
Reddit was founded in 2005 by two college friends. Nowadays, it’s one of the most visited sites in the US. On average, every month the site gathers over 14 billion page views. You can find all you want including sports, cryptocurrency, marketing, or just entertaining stuff. In this article, we’re going to take a look at how you can use the advertising platform provided by the Reddit recently.
Ad campaign structuring and manual tests can actually double the company’s ROAS. This is the result that we have achieved with one of our recent clients. Learn the case of Krystellie Fashion, a brand with a strong focus on specific products.
Facebook Analytics is an analytics service for tracking user interactions with the product you are promoting. It allows you to look at the data in two dimensions – who interacts with your business and how.
Running tests is a must, if you want to get the high performance results. Tests allow you to move forward, while using the actual data from your customers, rather than the ideas from the specialists or business owners.
All advertisers launching multi-channel ad campaigns never lose their interest for the newly available ad tools. Snapchat has introduced its self-serving ads manager not so long ago and keeps on improving it. What place can it expect among the already familiar ad systems?
Each Facebook ad campaign has its goal. This goal is where you lead the users. To fully evaluate the return from your ad activity, you always need to know, if the set goal has been achieved. Such a goal can be achieved offline. Then, it’ll
Two systems – Facebook and web analytics – show different stats. Sounds familiar, right? There are lots of reasons for the numbers to differ. The codes on your website may take too much time to load. It’s one thing. You may also read the metrics
“The more the better”, said no performance-based advertiser ever. You cannot undone the harm of showing your ads too often. When building your ad strategy, it’s crucial to have a plan for controlling the ad fatigue.