Facebook Analytics is an analytics service for tracking user interactions with the product you are promoting. It allows you to look at the data in two dimensions – who interacts with your business and how.
Running tests is a must, if you want to get the high performance results. Tests allow you to move forward, while using the actual data from your customers, rather than the ideas from the specialists or business owners.
All advertisers launching multi-channel ad campaigns never lose their interest for the newly available ad tools. Snapchat has introduced its self-serving ads manager not so long ago and keeps on improving it. What place can it expect among the already familiar ad systems?
Each Facebook ad campaign has its goal. This goal is where you lead the users. To fully evaluate the return from your ad activity, you always need to know, if the set goal has been achieved. Such a goal can be achieved offline. Then, it’ll
Two systems – Facebook and web analytics – show different stats. Sounds familiar, right? There are lots of reasons for the numbers to differ. The codes on your website may take too much time to load. It’s one thing. You may also read the metrics
“The more the better”, said no performance-based advertiser ever. You cannot undone the harm of showing your ads too often. When building your ad strategy, it’s crucial to have a plan for controlling the ad fatigue.
Any business wants to get the maximum effectiveness of its social media advertising. What it needs is the full knowledge of the customer journey with all its interaction points, including offline. In an online environment, you track all user actions by setting up the scripts on the web
In May 2017, the Q&A platform Quora officially invited all advertisers to try out Quora Ads Manager after its beta test had been finished. Any user can now create an ad account and launch the delivery of the text ads across the platform. What can
ICO is a rather young way of investing. It owes its popularity to the sudden growth of the cryptocurrency market. The wave of ICO projects has risen at one moment, and so has the need for their promotion. Global goals in the shortest time possible formed
Before you learn how to build complex social media ad strategies and assess their effectiveness, your first step is to get familiar with the Pixel Itself. In this article, we will cover the basics on how to work with Facebook Pixel.