Parameters are specific data points for an event. They allow us to build an audience, to track conversions, and to optimize ad impressions. If you work with eCommerce, it’s necessary to have skills of working with parameters to maximize the benefits of the purchases data.
Before you learn how to build complex social media ad strategies and assess their effectiveness, your first step is to get familiar with the Pixel Itself. In this article, we will cover the basics on how to work with Facebook Pixel.