Facebook Analytics is an analytics service for tracking user interactions with the product you are promoting. It allows you to look at the data in two dimensions – who interacts with your business and how.
Each Facebook ad campaign has its goal. This goal is where you lead the users. To fully evaluate the return from your ad activity, you always need to know, if the set goal has been achieved. Such a goal can be achieved offline. Then, it’ll
In May 2017, the Q&A platform Quora officially invited all advertisers to try out Quora Ads Manager after its beta test had been finished. Any user can now create an ad account and launch the delivery of the text ads across the platform. What can
Before you learn how to build complex social media ad strategies and assess their effectiveness, your first step is to get familiar with the Pixel Itself. In this article, we will cover the basics on how to work with Facebook Pixel.
Choosing a bid strategy is one of the steps in setting up an ad campaign on Facebook. What does this choice influence, and what is the difference between the options? We offer a short guide.